ATLAS DESIGN SYSTEM
for bbc news channel
In late 2023, I was part of a small team tasked to develop a comprehensive branding design system for the merged BBC News Channel and World Service. This project created a framework and visual identity for future program rollouts, ensuring consistency across the channel's broadcasts.
The design concepts and system we created are now actively implemented across BBC News, enhancing the viewer experience with a unified and modernized look.
creative direction. Sue Vago, Oli Powell, Matt Boulton
design + animation. Rend Shamma, Catarina Bakker, Julie Tritton
I created the type layout system across all programs, for better visual harmony, clear hierarchy, and readability.
THE TRAVEL SHOW
I then developed concept styleframes for The Travel Show. These designs were created within the broader Atlas framework, ensuring they aligned with the networks new visual system providing a seamless viewer experience across all BBC News programming.
